About

Two founders.
On every project.

FHAi is Farraj and Hafsa. We're both involved from the first call to handover, and you speak to one of us every time.

Why you can trust us with your business

We take this seriously.

We're mentored through Ali Abdaal's Lifestyle Business Academy, we hold current AI certifications from Microsoft and Anthropic, and every build we ship is tested on real work before it's handed over.

Ali Abdaal

Lifestyle Business Academy

relevant certifications between us

Microsoft · Anthropic · n8n · Make · BCS · LinkedIn

Farraj Ali

Seven years as a commercial analyst, living in spreadsheets and data. He's done thousands of hours of the kind of work we now automate.

Certifications

Microsoft Certified: AI Business ProfessionalMicrosoft, 2026
Microsoft Certified: AI Transformation LeaderMicrosoft, 2026
AI Skills Fest 2026Microsoft, 2026
Make FoundationMake, 2026
AI FluencyAnthropic, 2026
Claude 101Anthropic, 2026
LinkedIn Sales Navigator: EssentialsLinkedIn, 2026
Level 4 Diploma in Data Analysis ConceptsBCS, The Chartered Institute for IT, 2021
Level 4 Certificate in Data Analysis ToolsBCS, The Chartered Institute for IT, 2021
Microsoft Certified: Power Platform FundamentalsMicrosoft, 2021

Hafsa Mbarak

An NHS midwife before FHAi, so asking careful questions and getting clear answers comes naturally. Now an AI automation engineer.

Certifications

AI Fluency for NonprofitsAnthropic, 2026
n8n101: Essentials, Your First Workflowsn8n, 2026
AI Skills Fest 2026Microsoft, 2026
Building a Collaborative Team Culture with AILinkedIn, 2026
Claude 101Anthropic, 2026
AI Fluency: Framework and FoundationsAnthropic, 2026

A person stays in charge

Our systems do the repetitive work, but anything that speaks for you, makes a promise or costs money is checked by a person first. AI can get things wrong, and your clients deserve your judgement, not a guess.

AI where it earns its place

We only use AI where it genuinely helps. Often a simple rule does the job better, and we'll tell you.

We look before we build

We read your actual files first. Every case study has a section on what we found that the client didn't know.

Honest advice

If something would make your business worse, or you don't need a tool, we'll say so. Even when we could bill for it.

You own everything

Your accounts, your data, your system, from day one. Want us to keep improving it after launch? We can stay on for that too.

Free 30 minute call

Tell us what's eating your week.

You leave with two or three ways to save time, whether we work together or not.

Book a free call Or try a free tool first

Two founders.On every project.