The situation
He visited care home websites one by one, hunting for a contact email, copying it into a spreadsheet, then writing every message by hand. Hours a week, taken out of running the business.
← All work
Vision2Go · Care home eye care
How Vision2Go stopped visiting care home websites one at a time to find an email address
Vision2Go brings eye care into care homes. To grow, they needed to reach care homes across a region, and every step of finding them was manual.
- Sector
- Care home eye care
- What we built
- Lead research
- Built on
- n8n, Airtable, Google Sheets, Gmail
Before
Websites visited one at a time, by hand
After
Type a location, the list builds
How it works
The system, step by step
A person stays in control here
- 1Automatic
Type a location into a form
- 2Automatic
Care homes pulled from official data
The CQC register, filtered to that area
- 3Automatic
Each website checked
For an email or phone number
- 4Automatic
Leads ranked
Email first, then phone, then bed count
- 5A person
Ready in Airtable
He decides who to contact
What we built
He types a location. The system finds the care homes, visits each website, pulls the contact details and files each lead. Anything it cannot find is recorded as not found rather than quietly skipped.
How it decides what to do next
Leads route by what was found. Email one way, phone another, nothing found a third. That is the difference between a list and a to-do list: every row already says what the next action is.
What we found that they did not know
The bottleneck was not finding the care homes. It was researching the same lead twice, because nothing recorded what had already been checked. Fixing where the data lived removed more work than a faster search ever would.
The result
- ✓One form submission replaces an afternoon of manual searching
- ✓Contact details found automatically from each website
- ✓Leads routed by what was found, so every row has an obvious next action
- ✓Nothing silently skipped, gaps are recorded as gaps
Type a location, and the list builds itself.
What they own
The workflow, the data and the outreach account are all his. The system does the finding and the writing up. Whether a message actually goes out stays a decision he makes.
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