The situation
Her ads were being clicked by the wrong people, and the money was going with them. She needed a list of real UK businesses that could use her help, and a reason to message each one.
← All work
Maham Media · Social media marketing
How Maham Media swapped paid ads for a list of 250 businesses worth contacting
Maham Media runs social media for small businesses. Paid ads on TikTok and Meta had stopped bringing in business owners, so she needed a way to find clients that didn't depend on renting attention.
- Sector
- Social media marketing
- What we built
- Lead research
- QA
- 25 of 25 spot checks passed
- Built on
- Apify, Google Maps, Instagram, Claude
Before
Paying for ads that reached the wrong people
After
250 scored leads, best first
How it works
The system, step by step
A person stays in control here
- 1A person
Agree the ideal client
One sentence: who, what size, where
- 2Automatic
Businesses found by town
Google Maps and Instagram
- 3Automatic
Each one scored
Posting now, but not getting results
- 4Automatic
Contact checked
Dead emails and shared inboxes removed
- 5Automatic
Opening line written per lead
- 6A person
She reaches out
By email or Instagram DM
What we built
A lead research system. It searches the towns she cares about, checks every business's Instagram, scores how likely they are to want help, verifies the contact details, and writes an opening line grounded in that business's own numbers.
What we found that they did not know
The first version ranked businesses with the biggest gap on social media highest. That was backwards: a business silent for a year has already given up. The buyers are the ones posting right now and getting nowhere. Changing that one rule changed the whole list.
Designed around how she works
She didn't want to set up a separate email domain for outreach. So the final batch leans on Instagram DMs and named inboxes instead, and leaves out shared info@ addresses that nobody reads.
The result
- ✓250 hand-checked leads across three batches
- ✓Every lead scored on buyer intent, best first
- ✓Every email domain verified, zero shared inboxes in the final batch
- ✓An opening line for every lead, based on their real posting
- ✓A segment where she has a real edge: businesses she can pitch in Urdu or Hindi
Stop renting an audience. Start owning a list.
What they own
Every lead, in her own spreadsheet, with where each detail came from. Nothing to subscribe to and nothing running in the background.
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